77 nicotine pouches: review

77 is a tobacco-free pouch brand of Luna Corporate in Poland. 77's own site lists strengths of 5.2 mg, 10.4 mg and 20 mg; the nicopodstore listing shows mg/g figures that don't line up with those.

By NicScout Editorial · Last updated: October 5, 2026 · See how this site works

Worth knowing

The brand owner's company name and address are published
Both slim and mini formats are listed

Limits of the facts here

The maker's site and the retailer listing give strength in different units, and the numbers don't reconcile
Where the pouches are made isn't published beyond "EU-based production"

The listed range (5 products)

This is what nicopodstore lists for the brand. It's a retailer listing, not a test result, and it doesn't replace the label on the can.

77 Forest Fruits Medium
about 8 mg/g · slim · 20 per can
77 Ice Mint Medium
about 8 mg/g · slim · 20 per can
77 Raspberry Vanilla Medium
about 8 mg/g · slim · 20 per can
77 Tropical Mint Medium
about 8 mg/g · slim · 20 per can
77 Ghost Mini Mango Extra Strong
about 16 mg/g · mini · 24 per can

Product	Flavor	Strength as listed	Format	Pouches/can
77 Forest Fruits Medium	Forest Fruits	about 8 mg/g	slim	20
77 Ice Mint Medium	Ice Mint	about 8 mg/g	slim	20
77 Raspberry Vanilla Medium	Raspberry Vanilla	about 8 mg/g	slim	20
77 Tropical Mint Medium	Tropical Mint	about 8 mg/g	slim	20
77 Ghost Mini Mango Extra Strong	Mango	about 16 mg/g	mini	24

Read from nicopodstore.com listings, last reviewed October 5, 2026. Strengths there are approximate and the units are not the same across brands, so the label on the can is the figure to trust.

Who makes 77

77 is a brand of Luna Corporate Sp. z o.o., whose website gives its address as ul. Obornicka 174, 62-002 Suchy las, Poland. Luna Corporate describes 77 as having "EU-based production" but doesn't say where the pouches are made. Its site also lists caffeine pouches and liquids; this page covers only the nicotine pouches.

Strength and format as listed

77's own site (77pouches.com) filters its range by three strengths: 5.2 mg, 10.4 mg and 20 mg, and lists the Ghost Mini line at 20 mg. It doesn't publish mg/g or pouch weights.

nicopodstore lists four slim flavours, Forest Fruits, Ice Mint, Raspberry Vanilla and Tropical Mint, at about 8 mg/g, and 77 Ghost Mini Mango Extra Strong at about 16 mg/g in a mini format. Those are approximate mg/g figures, while 77 states milligrams, and the two sets of numbers don't reconcile. The table above repeats the retailer's figures as listed; the strength printed on the can you buy is the one to trust.

Slim versus mini

The Ghost line is the only mini format among the six brands on this site.

Bottom line

77 sells a wide flavour menu in three stated strengths, 5.2, 10.4 and 20 mg, with the Ghost Mini at 20 mg. Retailer figures for the same products are given in a different unit and don't match, so go by the can.

To see how the formats differ, read nicopodstore's slim, mini and superslim format guide.

See the 77 listing at nicopodstore.com

nicopodstore.com, where the products on this site are listed, is run by the same publisher as NicScout. Links to it are our own store links.

Sources

Pages read on October 5, 2026. Company statements are reported as the company's own.