What 77 is selling
Five 77 products are stocked and verified at the retailer: four Medium-tier flavors at 8 mg/g — Forest Fruits, Ice Mint, Raspberry Vanilla, and Tropical Mint — plus the outlier, 77 Ghost Mini Mango Extra Strong at 16 mg/g. The four mediums are slim format with 20 pouches per can; the Ghost is a mini-format pouch with 24 per can. Everything is €2.45 per can at my July 2026 price check.
That flat pricing produces a quirk worth noticing: the Ghost Mini works out to €0.10 per pouch against €0.12 for the mediums, tying CLEW for the cheapest per-pouch cost in the entire test — on a 16 mg/g product. If you are a strong-pouch user who does not mind mango or a smaller pouch, that is the single best strength-per-euro deal on the board. I checked the math twice.
Flavor: 7/10 — the fun menu
77 is the only brand in this test that treats fruit as the main event rather than a side option. Raspberry Vanilla is the highlight: the vanilla actually reads as vanilla, rounding the raspberry into something closer to a dessert than a candy. It is the most interesting flavor in the lineup and the one I kept restocking during testing.
Tropical Mint and Forest Fruits are solid but simpler. Tropical Mint layers a vague pineapple-mango sweetness over a mint base — pleasant, if less distinct than the name promises. Forest Fruits is a generic mixed-berry profile, sweet and immediate, and the first of the four to fade in a long session. Ice Mint covers the obligatory cold-mint slot competently without threatening White Fox Double Mint's crown.
The Ghost Mini's mango is better than it needs to be for a strength-first product — recognizably mango, not perfume — though in a mini pouch the flavor window is shorter by design. Across the board, 77's profiles open loud and finish early compared with Klint's slow-burn engineering. That is the difference between a 7 and a 9 in my rubric, and at this price it is an easy trade to accept.
Strength accuracy: 7/10 — honest tiers, missing middle
The four mediums are labeled 8 mg/g and behave exactly like it: a clear step up from NEAFS Regular at 6, a clear step down from the 10s of White Fox and CLEW, with a gradual onset that suits longer, casual sessions. As labels go, 77's Medium is one of the more honest tier names in the catalog.
The problem is structural. The brand's next rung after 8 mg/g is the Ghost Mini at 16 — double the concentration in one jump, in a different pouch format, in one flavor. There is no 10, no 12. A 77 user who wants to step up moderately has to leave the brand to do it, which is exactly the gap NEAFS built its entire range around. Two points off for the ladder with a missing middle rung.
Moisture and comfort: 7/10
The slim mediums run slightly moist, which gives them a fast, friendly flavor start at the cost of more noticeable drip than Klint or White Fox. Pouch construction is fine for the price — I hit occasional uneven fill across my cans, nothing disqualifying, but you can feel where the €0.04 per pouch went versus Klint.
The Ghost Mini deserves its own note: mini pouches are meaningfully more discreet than slim, and at 16 mg/g the smaller format makes sense — you do not need surface area when concentration is doing the work. It sits invisibly under the lip. If discretion ranks high for you and you can handle the strength, it is one of the more practical products in the test.
Value: 9/10 — the price-performance pick for fruit users
€2.45 per can puts 77 second only to CLEW's €2.04 on the price board, and the per-pouch math is even kinder: €0.12 for mediums, €0.10 for the 24-count Ghost Mini. For a brand with this much flavor variety, that pricing is the test's best surprise.
The value case is strongest if fruit is your lane. CLEW is cheaper per can but fields only one fruit-adjacent option; 77 gives you three distinct fruit profiles plus a mint for less than half of what White Fox charges. Only the fade-prone flavor duration keeps this from being a 10.
How 77 compares
77 versus CLEW is the budget battle: CLEW wins on raw price and strength coverage at 10 mg/g, 77 wins decisively on flavor interest. I rank 77 higher overall — 7.4 against 7.1 — because Raspberry Vanilla and the Ghost Mini's value are stronger reasons to buy than anything on CLEW's menu. Against NEAFS, the trade is variety versus structure: 77 has the better flavors, NEAFS has the strength ladder 77 is missing. And against Klint, 77 is what I would call the sensible daily driver — 75% of the flavor experience at 75% of the price, minus the polish.
Bottom line: 7.4/10
77 scores 7.4/10 and takes the bronze in my test on sheer sensible economics: the widest fruit menu on the board, honest 8 mg/g mediums, and a stealth-bargain 16 mg/g mini, all at €2.45 a can. The missing 10–12 mg/g middle tier and the quick-fading finishes are real flaws, but at €0.12 per pouch they are flaws I can live with. This is the can I recommend to fruit-flavor users who think the premium brands are charging too much — because for them, it is true.
Shop the 77 range at nicopodstore.com